Learn how to generate positive publicity with carefully crafted, targeted messages that enhance your brand every time you appear before the press.
This course is a "hands on" session, designed for executives, managers, athletes, public relations and marketing professionals — people must stay on point and deliver credible sound bites in a variety of public forums and formats:
- News Shows
- Talk Shows
- Investigative Shows
- Press Conferences
- Media Tours
- Crisis Communications
Through four video taped sessions, each participant learns through first-hand experience how to be handle interviews, respond to "ambush" tactics and communicate with greater effectiveness, style and confidence:
- Handle interviews effectively by being proactive—not reactive
- Project confidence, trust, and believability
- Create and maintain a consistent point-of-view
- Determine what the media wants from you
- Handle tough questions with tact and poise
- Use a bulletproof "sound bite" formula that works
Press & Media Training is available for on-site group training, or by prior arrangement at the Blue Dragon Communications training facility. Contact us to arrange private training for your company.
